Car buyers in the millennial and Gen Z generations have distinct tastes and habits that call for a customized marketing strategy. However, drawing them in is essential to your event’s success. To help you effectively draw them to your car show, we’ve put together a list of proven promotional strategies that work!
1. Use Social Media
Social media has emerged as an essential platform for the automotive industry to connect with its target audience. You can begin by creating engaging car review videos or posts that highlight various elements of your car event. Capture and share stunning visuals to give your viewers a full sensory experience.
Share behind-the-scenes information about how cars are manufactured or developed at their production facility. These sneak peeks demonstrate that car builders trust you enough to collaborate with them and provide followers with exclusive access to aspects of the car business that they may not otherwise see.
You must have industry experts as guest stars on your car show, right? Hosting live Q&A sessions before D-Day allows your audience to engage with actual automotive experts. These sessions not only increase credibility but also promote genuine participation by dealing with particular concerns or questions from your followers.
2. Work with Car-Related Influencers
You can also make the most of the increasingly popular influencer game. Influencers have built a strong reputation and their own community through making various reviews and engaging content. On top of that, they prioritize building a relationship with their audience over convincing them to buy a product. Essentially, they create genuine connections between brands and their target audiences.
Recognizing the value of influencers, most businesses are adopting this marketing strategy to broaden their reach and attract more relevant, younger leads for their events. Still not convinced? It is worth noting that influencers have a greater influence on teenage YouTube audiences (about 70% of them) than TV personalities.
One thing to keep in mind is that potential attendees may not believe your event advertisements entirely. However, if an influencer promotes your offering positively, you are more likely to convince people to come. As a result, when you collaborate with them to promote your events, the likelihood of people attending can go through the roof!.
3. Send Out Flyers
Flyers may be old school, but they remain to be one of the most versatile, productive, and cost-effective marketing tools. When handed a flyer, a potential attendee will read it, even if only briefly. This shows that this technique is still effective and viable for small businesses looking to make a name for themselves in their industry.
All you have to do is create a standout flyer design and ensure that your message is clearly visible. But what if you don’t own or know how to use design software? Don’t worry, you can still create stunning flyer designs. There is a wide range of online car show flyer templates available for use directly in your browser.
Flyers, when strategically placed, make it easy to engage potential guests. You can distribute them directly in parks or cafes, where young people gather. By handing one out to each person, you can reach out to many more because they will carry it with them and potentially spread the word. Social media is also a great place to share your event flyer.
4. Hold A Contest
Holding a contest is the ideal campaign format for engaging your audience and increasing virality. For example, you might encourage people to upload their funniest moments in their vehicle with family or friends and tag your event on that post. Depending on your promotional budget, you can choose the type of prize.
If you want to keep your costs down, share trivia quizzes with your followers, such as a personality test. Ask questions like, “What car do you drive?”, “Which driver are you?”, or “Do you prefer brand X or brand Y?” Create a fun one, invite your participants to come up with an answer, and encourage them to share it on their profiles.
During the event, you can use Tinder’s entertaining and popular format to engage your attendees. The concept is simple: participants must “swipe” left or right to respond to the question. Using binary questions, you can organize a battle between multiple goods or brands, resulting in genuine and intriguing content.
The Takeaway
A car show brings auto enthusiasts together to admire the latest engine technologies and vehicle designs. They also provide an engaging experience to attendees. If you want your car show to be remembered, especially by the younger crowd, make sure to follow the suggestions above and tweak them to meet your needs.
