Volvo Cars buys a stake in Carwow online car marketplace


Carwow has attracted an financial investment from Volvo Cars, which has taken a minority stake of the on the internet car revenue marketplace through its undertaking capital arm, Volvo Cars and trucks Tech Fund.

The offer recognises carwow’s progress in latest yrs and its job in the United kingdom, Germany and Spain in on the internet gross sales of new automobiles, reported Volvo.

It is the latest phase in an current partnership among carwow and Volvo Automobiles, which includes collaborations on Volvo Cars’ membership company and making net targeted visitors and gross sales potential customers to Volvo’s dealers.

“Third-party marketplaces participate in a vital purpose in any consumer business, which features the competitive landscape of Volvo Cars,” claimed Lex Kerssemakers, chief business officer at Volvo Automobiles.

“We ended up one particular of the initially automobile manufacturers dedicated to change to on line revenue and as a result of this strategic partnership, we will study and achieve insights into on the internet shopping for behaviour.

“Our collaboration with carwow will assist us and our retail associates improve volumes and access our goal of selling around 50 % of our quantity online by 2025.”

Some carmakers, significantly top quality brands such as Volvo, BMW and Mercedes-Benz, see online profits as an option to build their individual immediate associations with motorists, to strengthen their advertising and marketing and new auto growth by getting a nearer knowing of what individuals do or want from their autos.

Via the investment decision, Volvo Automobiles will acquire important insights in areas these kinds of as on the net profits, client acquisition and articles generation, which will support its change in direction of on the net and direct client relationships.

Carwow not long ago increased its platform to assist dealers seeking utilized vehicle stock, which is a services it additional previous yr with its takeover of the automobile acquiring procedure Wizzle.

Volvo Autos aims to become a world-wide chief in the speedy-increasing premium electric powered section with tens of millions of direct consumer associations, and it has announced it will be a top pure electrical motor vehicle brand by 2030.

The Volvo Uk dealer network has been satisfying on the net new auto orders given that 2019, and in 2022 the platform expanded to include utilised cars for sale direct to customers.

“Volvo Automobiles and carwow have the exact ambitions: to make buying a automobile on-line straightforward and seamless and assist shoppers switch to electric powered automobiles,” stated Alexander Petrofski, head of the Volvo Cars Tech Fund. “Our expenditure in carwow is a fantastic example of how the Volvo Automobiles Tech Fund aims to aid the total strategic course of the company.”

carwow is headquartered in London and employs around 400 individuals across Europe.

Obtaining commenced life as a testimonials aggregator, it has also turn out to be just one of the most influential names in consumer automobile media. Its automotive channel on YouTube has about 6 million subscribers and counting.


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